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NICKEL
FORWARD

Small returns. Local impact.

Turning refundable bottles and cans into meaningful support for organizations across Western New York.

A nickel doesn’t seem like much. Together, they add up.

Every day, thousands of refundable bottles and cans across Western New York enter ordinary waste and recycling streams. Nickel Forward gives businesses, properties, and organizations a simple way to put those containers—and their value—to better use.

50% of redemption proceeds support a Western New York charity or nonprofit selected with each participating partner. The remaining 50% supports program operation & servicing. 

How It Works

01

We set it up

Nickel Forward provides clearly marked collection receptacles appropriate for your location.

02

You collect

Customers, employees, residents, or staff place eligible refundable containers in the designated receptacle.

03

We handle everything else

Nickel Forward handles servicing, collection, transportation, maintenance, and redemption.

04

The community benefits

Half of redemption proceeds support a Western New York nonprofit or charitable organization selected with the participating organization.

$0

Cost to participating partners

50%

Of redemption proceeds support local organizations

100%

Collection and servicing handled by Nickel Forward

Who It’s For

One idea. A lot of possibilities.

Restaurants & Bars

Turn eligible containers from dining and bar operations into local impact.

Offices

Give employees an effortless way to make their empty containers count.

Apartment Communities

Provide residents with convenient dedicated collection points.

Gyms & Recreation

Capture eligible beverage containers where they’re consumed.

Hotels & Hospitality

Create value from containers generated by guests, events, and operations.

Community Organizations

Turn everyday recycling into another source of local support.

Start small. See the impact.

There’s no need to make a major commitment. Organizations can begin with as little as one collection receptacle for 60 days. Nickel Forward handles setup, servicing, collection, and redemption throughout the initiative.

No upfront cost. No complicated setup.

Built in Buffalo. Built to give back.

Nickel Forward was created around a simple idea: something as small as a five-cent bottle deposit can become meaningful when enough people participate. We bring together local businesses, properties, and residents to build a collection network that turns small individual returns into meaningful local impact.

Small returns. Local impact.

Put your nickels to work.

Interested in bringing Nickel Forward to your business, property, or organization? We work with partners to determine if the program makes sense for your location and identify a simple collection setup. 

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Contact: 

Email: dylan@nickelforward.com 

Phone: +1 (716)-564-7658 

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